In User Experience design, content plays a major role. Ultimately it is what the user consumes, and we can design it in order to improve the way it's consumed.
The goal is to write small piece of text which are straight-forward and easy to understand, and help further your user experience.
- Voice should be consistent. It's a great idea to define voice and tone guidelines so that anyone writing content can stick with the same brand tone. Mailchimp do this very well.
- Five ways to prevent bad microcopy
- Skillshare - Mastering Microcopy: Writing Tiny Words for Huge UX Impact: a 90 minute class to help you write better microcopy.
- Microcopy that Strengthens Your Design’s Experience: this paid course from the COO of Intercom will also walk you through some of the basics.